Author : Dr. Gary S. Goodman
I don't buy bananas every chance I get, though there was a time when they were part of my cereal ritual.But I have noticed something, perhaps not earthshaking, but interesting.During certain times of the season they seem stuck at sixty-nine cents per pound. Then, just a few months later, they can dip to three pounds for the same amount.Most people don't notice these fluctuations, or the fact that raspberries can sell for $4.99 at one market, and the very same package, by Driscoll Farms, can fetch only $1.99 two hundred yards away.At least subliminally or unconsciously, we accept these variations with relative tranquility. We don't dash from one retailer to the next, lavishly praising one while lambasting others for their pricing practices.Yet we go nuts when gasoline spikes.I realize you don't put bananas in your gas tank. You don't rely on a steady supply of green grapes to keep your car running. And if there were a raspberry shortage tomorrow, it wouldn't prevent you from commuting or handling carpool duties that day.With fresh fruit becoming scarce, you could eat your way around it.Still, we do overreact when pricing becomes publicized and politicized as it has, incessantly, since OPEC initiated cartel pricing. When the cost of a barrel of crude oil is touted every day and night in the news, and we've been scared into believing gas would climb to $5 a gallon and more, seemingly by fiat, we flip out.We forget that we have power, we can make constructive choices.I mentioned carpooling, which in the age of the internet is ripe (sorry!) for exploitation.As there is "just in time" stocking of grocery shelves, there could be "last second hookups" between prescreened commuters, ones that don't have carjacking on their criminal records.Before you leave your door with an empty vehicle staring at you in the driveway, you could check the web to see which passengers you could pick-up on the way to your destination.Drivers could earn miles or exchange chits or coupons that would be redeemable for gas or for Hawaiian vacations. We wouldn't be saving fuel because it's nice or environmentally friendly, but because it makes dollars and cents, as they say.If you believe we're helpless victims, that we have to quake or buckle at the news of the next gas price hike, think again.Or, for fun, check out a disaster movie, like "Mad Max," where people kill each other for a liter of gas, or "Water World," where the vision of a sack of arable soil or a piece of fruit grown from it, can set off wars.You'll appreciate we're not there, yet, and we're not even close.Best-selling author of 12 books and more than 800 articles, Dr. Gary S. Goodman is considered a foremost expert in telephone effectiveness, customer service, and sales development. A top-rated speaker, seminar leader, and consultant, his clients extend across the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: gary@customersatisfaction.com.
Keyword : saving gas,carpooling,diet,sales speaker,motivational speaker,keynote speaker, las vegas,los angeles
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